Email Marketing (And Just Enough Social) For Real Estate Agents
Be the name that comes up
first
when your sphere needs an agent, be the first person they think of
You're busy. You're closing deals, helping actual humans buy actual homes, keeping your kids alive, and somewhere in there you're supposed to be posting on Instagram too? Yeah, no. That's what I'm here for. I write your emails, keep your list warm, and throw in just enough social content to back it up, so when someone in your sphere turns to a friend and asks "I need a real estate agent, do you know anyone?", your name is the first one out of their mouth.
What you actually want ⤵
Not more followers. Not prettier graphics. Just staying top of mind, so the next time somebody's ready to buy or sell, they think of you first.
The Thing Nobody's Saying Out Loud
People are asking AI to find
them an agent now.
I know, weird to think about, right up until it's not. More of your future clients are typing into ChatGPT instead of scrolling Zillow, and if your name and your voice aren't showing up anywhere consistent, you're invisible to a whole chunk of buyers before you ever get the chance to shake their hand. This isn't about chasing a trend. It's about making sure the actual you (the one who remembers their kid's name and shows up to closing with a bottle of champagne) is who people find, not whichever agent happened to run the most ads that month.
The 4 emails that keep your past clients from forgetting your name, free.
STAY IN THEIR INBOX,
NOT JUST THEIR SEARCH BAR.
Steal my exact 4-email framework for keeping your database warm between closings, no strategy call required to grab it.
for agents who already know what their doing, just need a little extra help
I work best with established agents who've built a real business and a real sphere the old-fashioned way: relationships, referrals, actually caring about the first-time buyer trying to figure out what an escrow account even is. You're not new. You're just busy, and marketing isn't your zone of genius. That's fine. It's mine.
Dear reader,
A Little About Me
I used to teach middle school English. Now I write emails for real estate agents.
That jump makes more sense than it sounds like it should. I loved my students, but after years of pouring everything into a classroom, I wanted to build something that let me actually be present for my own family too, on my own terms. Turns out the same things that made me good at teaching (paying attention, explaining things simply, genuinely caring whether someone gets it) are exactly what makes email marketing work. I landed on real estate agents almost by accident and stayed because watching someone help a first-time buyer get into a home hits the same spot as watching a kid finally get it.
the short version
Former teacher. Current email nerd. Still explaining things one step at a time, just to a different classroom now.
PICK YOUR LEVEL
THREE WAYS TO WORK TOGETHER. ONE GOAL: STAY TOP OF MIND.
STAY IN TOUCH
$150/mo
Your list doesn't go cold.
- 1 monthly newsletter, written, designed, and sent
BEST FOR: Agents just getting started with consistent email, or a little skeptical it'll actually help.
MOST POPULAR
STAY TOP-OF-MIND
$425/mo
Your list stays warm, and your leads keep moving.
- Monthly newsletter + ongoing nurture sequences
- 2 to 3 blogs a month, each turned into an Instagram graphic, a reel script, and a LinkedIn post
BEST FOR: Agents ready to pair email with real content support, without paying full social-management rates.
FULL PIPELINE
$800/mo
Your entire contact list, organized, nurtured, and growing.
- All 4 email types (newsletter, market updates, nurture, holiday sends)
- CRM and pipeline management across past buyers, past sellers, and future buyers
- Lead magnet creation
- 6 to 8 blogs a month, fully repurposed into social content
BEST FOR: Agents ready to treat their database like an actual asset, not just a list.
SEE IT IN ACTION
One blog post. Four pieces of content.
This is the actual system behind the Blog-to-Social tiers. You focus on the blog (or let me draft it), and it turns into everything else automatically.
01
One blog post, written in your voice
02
Becomes an Instagram graphic
03
Turns into a reel script you just have to film
04
Shows up again as a LinkedIn post
THE ACTUAL RESULTS
REAL CLIENT NUMBERS, NO cherry-picking.
23.2%
Average email open rate
+82%
Blog traffic growth in one month
8
Content pieces from just 2 blog posts
Let's get you off the marketing hamster wheel.
Fill out the form below and I'll reach out to you to schedule a short, 30 minute discovery call! This is a time for us to get to know each other and decide next steps!
Cass Marketing Studio
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